Apple announced OS X Mavericks on June 10, 2013, during the company's Apple Worldwide Developers Conference (WWDC) keynote (which also introduced iOS 7, a revised MacBook Air, the sixth-generation AirPort Extreme, the fifth-generation AirPort Time Capsule, and a redesigned Mac Pro). During a keynote on October 22, 2013, Apple announced that the official release of 10.9 on the Mac App Store would be available immediately, and that unlike previous versions of OS X, 10.9 would be available at no charge to all users running Snow Leopard (10.6.8) or later.
On October 22, 2013, Apple offered free upgrades for life on OS X and iWork.